That doesn’t mean that it’s in a marketer’s best interest to have an “if we build it, they will come” mentality on YouTube. It’s not a perfect analogy, because grains of sand on the beach are not individually identifiable, searchable, or able to be organized and catalogued. With content coming in at that volume, it gives a more accurate sense of scale to think of any individual video not as a person shouting amidst a crowd, but as a single grain of sand on a beach. YouTube has 2 billion active monthly users who watch over 1 billion hours of content on the platform every single day. Five hundred hours of video footage was uploaded to YouTube every single minute in 2019 - and that figure has likely grown since. With more than 3 billion monthly searches, YouTube is not just a popular social networking platform, but the second largest search engine on the Internet.
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